The LIKE MAGIC Articles

In this article, we show you what receptionless operation means, which requirements must be met, where the biggest risks lie and how to make the switch step by step.

In this article, we show you which approaches exist, which criteria really count in a comparison and which solution suits which boutique hotel.

In this article, we look at when self-service offers a genuine improvement in convenience and when it becomes a service issue.

In this article, we explain how this shift in roles works and what the key prerequisites are.

In this article, we walk through the complete onboarding timeline, from first kickoff to go-live, and the three most common reasons a launch slips.

Platform or best of breed? The choice of system architecture decides how smoothly hotels operate and how consistently they show up for their guests.

In this article, you’ll learn why open interfaces are often more important for hotel digitalisation than individual functions, what benefits they offer staff and guests, and what hotels should look out for when selecting new software.

Read here why direct bookings are so important for hotels and what challenges are posed by Booking.com and OTAs.

Here, we present the most important digital touchpoints and explain why they often do not work as hoped.

Hotels face many challenges in digitalization projects. Learn here why digitalization projects in hotels fail and what successful hotels do differently.

Learn how smart automation is mitigating staff shortages in the hotel industry and fulfilling changing customer expectations at the same time.

AI tools promise personalised guest experiences and significant efficiency gains in day-to-day hotel operations, but where does AI already deliver tangible added value in hotels today and which investment is really worth it?

How hotels can relieve the pressure on their front office with genuine automation, without chatbots or extra effort, and automate 7 out of 10 guest enquiries.

Where digitalisation in hotels delivers measurable time and cost savings – 10 use cases with real efficiency gains in the hotel industry.

Few words are as ubiquitous in the hotel industry as “digital check-in.” At first glance, it sounds like a simple equation: digital check-in = less waiting time, less effort, and happier guests.

Why WhatsApp is transforming guest communication in hospitality. With 98% open rates, instant two-way messaging, and global reach, WhatsApp helps hotels boost guest engagement and streamline operations. Discover how LIKE MAGIC enables seamless WhatsApp integration to deliver faster, smarter, and more personal guest experiences.

5 Smart Fixes to Cut Hotel Costs and Streamline Ops. Practical, data-driven strategies for hoteliers running a boutique property or a multinational chain. Insights to help you make smarter decisions for great summer operations. LIKE MAGIC helps to measure, analyze, and optimize operations – with smart tools, seamless integrations, and a team that speaks hospitality fluently.

Smart locks are transforming the hospitality industry by enabling seamless digital check-ins, improving security, and reducing operational workload.

How AI in Hospitality Reduces Turnover and Improves Team Retention. Discover how automation and AI are helping hotels reduce employee turnover, relieve staff from admin tasks, and create space for better guest experiences.

Discover how AI and automation help hotels cut energy costs, reduce workload, and boost sustainability, while enhancing guest experience and staff satisfaction.