About us

From hoteliers for hoteliers.

LIKE MAGIC was initially conceived for the SV Group’s own hotel brand Stay KooooK, an industry pioneer for novel guest experiences. Yet, a seamless digital guest experience requires much more than a collection of third-party systems for property management and the like.

A Eureka! Moment for the developer team: Software as a Service (SaaS) was the way to deliver the gamechanger potential of the technology.

Based in Zurich

Having started out as a corporate venture of the Swiss SV Group in 2021, LIKE MAGIC AG was founded in 2023. The Zurich-based company is being successfully embraced by a growing number of hotels & serviced apartment providers. We closely work with our great network of partners from all areas of expertise.

Meet our team

We’re a passionate group of hospitality innovators, technologists, and experience designers on a mission to redefine the guest journey. With diverse backgrounds and a shared vision, our team blends deep industry knowledge with cutting-edge technology to make hospitality feel, well, like magic.

2021

Corporate venture at SV Group

2023

LIKE MAGIC AG founded

25

People on the team

We're hiring

We're a small, interdisciplinary team rethinking hospitality technology, and we're always interested in people who share that ambition. No open role listed? Convince us anyway.

Get in touch

Works LIKE MAGIC

The guest experience & operations platform is all about modular and interface-open architecture. Its maximum flexibility allows the smooth integration of top-notch solutions: easy and seamless.

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