TFE Hotels partners with Like Magic on next-generation guest journey management solution
Zurich, 25.02.2026 – International hotel group TFE Hotels partners with Swiss-based guest experience and operations platform Like Magic to deliver a new guest journey management solution across its portfolio.
The technology will enable TFE Hotels to simplify check-ins, enhance communication, and service requests, reducing manual processes and freeing up hotel teams to focus on delivering a seamless guest experience.
Guests will benefit from a seamless, more personalised stay, with access to a range of features such as contactless check-ins and real-time communication with hotel teams.
For the hotel operations team, the Like Magic platform automates routine daily operations - from real-time guest journey tracking to intelligent task management. By eliminating manual, repetitive processes, this hospitality technology solution empowers teams to focus on high-value guest interactions, delivering a more efficient, personalised, and modern hotel experience.
Industry-first innovation at the award-winning: MM:NT Berlin Lab
A prime example of TFE’s partnership with Like Magic is MM:NT Berlin Lab, an innovative hotel operating in “continuous beta mode”. Seamlessly blending smart technology with sustainable design, it reimagines hospitality by encouraging guests to test and shape their future stays, with real-time feedback driving ongoing enhancements.
Recognised for its groundbreaking approach, MM:NT Berlin has earned multiple industry accolades, including winning the Skift IDEA Awards 2024.
Justin Shumack - Director of Product TFE Hotels: "Building on the proven success of MM:NT - TFE Hotels' digital-first hotel lab - the partnership with Like Magic will now expand to other TFE's extended stay and full-service hotels in Europe, the UK, Australia and New Zealand, bringing the platform's operational intelligence and guest experience capabilities to scale."
Markus Feller, CEO of Like Magic: “We are very proud to partner with TFE Hotels on their ambitious digitalisation journey. We’ve never seen a hotel group so committed to rethinking operations and guest experiences through technology. TFE’s forward-looking approach aligns perfectly with our mission to create seamless, intuitive and frictionless stays that future-proofs hospitality businesses. We’re setting a new benchmark for modern, digital hospitality and we’re excited to play an integral role in TFE’s larger digital ecosystem."
Press Contacts
Betina Welter
Jodi Clark
Director of Communications, TFE Hotels
Mobile +61 499 900 658
About TFE Hotels
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, Switzerland and the UK. TFE has a portfolio of seven established hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels; the award-winning MM:NT Berlin Lab with more in the development pipeline.
About LIKE MAGIC
Like Magic is a hospitality technology platform developed by hoteliers for hoteliers, with the goal of helping hotel groups and chains deliver consistent guest experiences and more efficient operations. By enabling a fully digital guest journey, AI-supported process automation, and real-time task management, the platform supports hotels in addressing labor shortages, reducing inefficiencies, and optimizing operating costs. Like Magic is designed to scale across multi-property portfolios, empowering executives to improve service quality, profitability, and long-term resilience.
