Traditional hospitality models are too slow for the digital age. To win, you have to be agile - or get out of the way. TFE Hotels and LIKE MAGIC tear up the script to show how the "Hotel Lab" model at MM:NT Berlin turns guest feedback into real-time operational pivots. Asli Kutlucan dives into the high-pressure leadership required to drive innovation across a global chain, while Markus Feller breaks down the flexible tech stacks that turn "impossible" concepts into scalable reality. This session is a masterclass for the next generation of leaders ready to bridge the gap between ambitious ideas and executable technology. Come prepared to challenge the status quo and connect with the architects of the new guest journey and operations platform.