Digital-first, reception-less: how home2share rolled out 27 Properties in 6 Weeks with LIKE MAGIC
home2share, a German serviced apartments operator with locations in Bonn, Osnabrück, Münster, Halle and beyond, follows a deliberate strategy: entirely digital, no front desk, rapidly scalable. With LIKE MAGIC, the company replaced its custom-built guest journey with an integrated platform and brought 27 properties with 415 units live in just six weeks.
Serviced Apartments
The challenge: a custom guest journey with missing integrations
home2share positions itself deliberately as a digital-first serviced apartments operator. One of its defining characteristics: entirely digitalised workflows and a reception-less operating model that gives guests maximum independence and flexibility.
The company started with a custom-built digital guest journey which was a smart move for a digital-first operator. But as its portfolio grew, the limits of the in-house build became clear:
The custom system couldn't connect with door systems Glutz and Nuki. Guests checked in online but then waited at the door for a code.
Inbox, housekeeping management and PMS lived in separate tools. Every new property meant a new integration project.
Manual workarounds slowed the pace of expansion. The in-house build couldn't keep up with growth.
That's why home2share looked for a solution that integrates door systems natively, bundles all operational processes in a single platform and enables a reception-less model reliably – and fast enough to keep pace with the pipeline of new locations.
The solution: an integrated guest experience platform
home2share chose LIKE MAGIC because the system brings all relevant modules together in one platform and integrates seamlessly into the existing tech stack – without requiring the company to replace core systems. Instead of combining separate tools for check-in, messaging, doors and task distribution, home2share now runs on an integrated system:
LIKE MAGIC forms the foundation for the digital guest journey – including pre check-in, check-out, messaging and booking engine (IBE).
Apaleo serves as the PMS – flexible and open for integrations, enabling the connection of additional tools.
Glutz and Nuki are integrated directly for remote door opening. Guests unlock their door via smartphone as soon as online check-in is complete.
Siteminder connects the platform to all relevant booking channels.
Make.com automates operational workflows in the background – from status updates to custom trigger logic.
Task management and housekeeping also run directly in LIKE MAGIC. The team manages all operations in a single system, rather than switching between tools.
Critical for home2share: the entire rollout across all 27 properties was completed within six weeks – no re-platforming drama, no fragmented adoption. A D3X integration to add an AI-powered component to guest communication will follow shortly.
"We deliberately operate our serviced apartments with no front desk on-site. That's why we didn't need traditional hotel software, but a platform that reliably covers our entire digital guest journey – from booking confirmation through online check-in to keyless access. LIKE MAGIC fits perfectly with our operating model and integrates seamlessly into our existing tech stack. Today, we have an end-to-end, automated process instead of multiple point solutions."
— Vladislav Mizner, Founder & CEO, home2share GmbH
The results: the digital guest journey as standard, not as an option
Six months after rollout, home2share's digital guest journey isn't just live. It's how nearly every guest experiences the brand:
92.2% of guests complete online pre check-in before arrival.
93.4% go through the digital guest journey in full.
87.2% of check-ins and 80.7% of check-outs are handled via LIKE MAGIC.
69.2% of guests unlock their door with their smartphone – enabled by direct integrations with Glutz and Nuki.
All 27 properties with 415 units went live in six weeks, with no downtime.
For operations, this means: arrivals run automatically, departures close themselves, and the team focuses on the cases where their attention actually makes a difference that is not on key distribution or standard processes.
The road ahead: D3X integration and further growth
home2share is planning new locations, marking the next scaling step. The platform is ready: multi-property rollout, automated onboarding processes for new properties and the forthcoming D3X integration for AI-powered guest communication keep operations lean as the portfolio grows.
The strategic goal remains unchanged: grow without diluting the digital brand core and without turning every new property into an integration project.
The takeaway: in-house build is a good start, not the end point
The home2share story shows:
a custom digital guest journey is a good first step but as portfolios grow, in-house builds quickly hit the limits of their integration capabilities.
When you bundle doors, PMS, channel manager, messaging and housekeeping in one platform, you gain speed with every new property.
Reception-less doesn't mean impersonal. It means the team can be there for the moments that truly matter.
With LIKE MAGIC, home2share makes the leap from in-house build to a professional multi-property setup without losing pace, without losing brand DNA. And with a guest journey that finally feels like one.
