LIKE MAGIC Joins Hotel Inside as Presenting Partner
Zurich, 17.03.2026 – Swiss hospitality technology platform LIKE MAGIC has been announced as a new Presenting Partner of Hotel Inside, the leading hospitality media portal for the DACH region. The partnership strengthens LIKE MAGIC's presence in the German-speaking hospitality market and connects two organisations united by a shared mission: empowering hoteliers with relevant knowledge, innovation, and future-ready solutions.
A platform built by hoteliers, for hoteliers
LIKE MAGIC's guest experience and operations platform digitalises the entire guest journey — from check-in and digital room keys to upselling and check-out — with a clear focus on measurable outcomes. Less administrative effort, more time for genuine hospitality, and proven higher revenue per stay. The platform integrates seamlessly with existing PMS, payment, and access control systems, making it quick to deploy for properties of any size.
The approach is validated by numerous customer success stories and global partnerships with renowned hotel groups such as TFE Hotels.
Why Hotel Inside?
As LIKE MAGIC expands across the DACH region, Hotel Inside's growing community offers direct access to the audience that matters most. Founded by veteran hospitality journalist Hans R. Amrein, Hotel Inside has rapidly established itself as a trusted platform — built on real networks, genuine expertise, and meaningful industry dialogue.
Markus Feller, CEO of LIKE MAGIC: "Hans R. Amrein and his team have built something deeply rooted in hospitality — a platform driven by real conversations and real expertise. LIKE MAGIC shares this philosophy: technology should never depersonalise. It should empower hosts to invest more time and energy into what truly matters — the guest. Together with Hotel Inside, we want to show the hospitality industry what the right digital solution can achieve: more joy for guests, more relief for staff — and measurable success for hotels."
Fiorenzo Fässler, Managing Director of Hotel Inside: "With LIKE MAGIC, Hotel Inside gains a Swiss partner with technology leadership that will shape hospitality for years to come. We are proud to accompany this company on its journey — not only through communication, but also through our international network and events."
The Presenting Partnership encompasses collaboration across Hotel Inside's online portal, its exclusive members' Club, and the Hotel Inside Thinktank — providing LIKE MAGIC with a multi-channel platform to engage with decision-makers across the DACH hospitality landscape.
About Hotel Inside
Hotel Inside is the independent hospitality media portal for the German-speaking market (DACH region), offering in-depth reporting, expert analysis, and strategic thought leadership for the hotel industry. Founded by hospitality journalist Hans R. Amrein, the platform combines editorial excellence with an active community through its members' Club and Thinktank initiatives. Hotel Inside also organises industry events including the Hotel Immobilien Forum Schweiz and partners with leading hospitality conferences across Europe.
About LIKE MAGIC
LIKE MAGIC is a hospitality technology platform developed by hoteliers for hoteliers, with the goal of helping hotel groups and chains deliver consistent guest experiences and more efficient operations. By enabling a fully digital guest journey, AI-supported process automation, and real-time task management, the platform supports hotels in addressing labour shortages, reducing inefficiencies, and optimizing operating costs. LIKE MAGIC is designed to scale across multi-property portfolios, empowering executives to improve service quality, profitability, and long-term resilience.
