LIKE MAGIC and D3x AI Achieve 70% Drop in Manual Cases for McDreams Hotels.
Zurich, 11 December 2025 – LIKE MAGIC teams up with D3x to streamline guest communication at McDreams Hotels - speeding up responses, reducing staff workload, and creating a more consistent service experience across the entire portfolio. By combining operational workflows with real-time conversational AI, the integration shows how hotels can resolve guest requests faster, free up teams for higher-value tasks, and deliver a smoother journey from booking to checkout.
From Manual Workload to Automated Guest Care
Before integrating D3x AI, McDreams teams manage all WhatsApp guest messages manually through LIKE MAGIC. As guest volumes grow, repetitive questions about check-in, parking, invoices, and amenities increasingly strain lean teams across several hotels.
Our goal was never to build a chatbot. We built an AI that can actually get things done - from updating PMS data to creating housekeeping tasks or sending the right link at the right moment. By taking over routine steps, D3x provides guests with instant service while giving teams more time for the human side of hospitality. says Jason Noronha, Founder of D3x.
Now, D3x is embedded directly into the LIKE MAGIC platform and acts as the first responder for all WhatsApp and website chat conversations. Connected to the hotel’s PMS and LIKE MAGIC guest journey, the AI replies instantly in multiple languages, automates the majority of guest requests, and escalates complex inquiries seamlessly to staff within the same interface.
This collaboration shows what AI that works really means, says Markus Feller, CEO of LIKE MAGIC. It’s not about replacing people - it’s about enabling hotel teams to focus on what matters most: genuine hospitality.
Clear Measurable Impact
Since the integration went live, McDreams has achieved significant performance improvements across its digital guest communication channels. More than 50% of WhatsApp messages are now handled automatically, and over 80% of website chat conversations are fully resolved without human input. The number of cases requiring manual follow-up drops by around 70%, while average response times are cut in half - from more than sixteen minutes to just over eight.
Each employee now manages four times more conversations per day, and guest satisfaction remains stable at a strong 8.4 out of 10. “The operational data from McDreams confirms that powerful AI, when seamlessly integrated into the core operating platform like LIKE MAGIC, moves beyond simple chatting to become a true workflow multiplier," adds Jason Noronha.
Next-Level Automation Coming Soon
The collaboration continues to deepen through new features scheduled for Q1 2026, extending automation beyond communication:
Magic Links: AI shares personalized online check-in or guest portal links directly from Like Magic.
Automatic Task Creation: When a guest reports an issue, AI creates a housekeeping or maintenance task automatically within Like Magic.
Invoice Updates via Chat: Guests can modify VAT IDs or company information directly in chat, with updates instantly synced to the PMS.
Together with McDreams and D3x, we set a new standard for how AI integrates into hotel operations, adds Feller. It’s about smart technology that simplifies processes, saves time, and enhances the human experience — for both guests and teams.
About LIKE MAGIC:
LIKE MAGIC is a Swiss-based hospitality tech company redefining how hotels and serviced apartments operate and connect with guests. Its fully integrated, modular platform unites guest experience, staff collaboration, and operational control in one seamless interface. Built to close the gap between rising guest expectations and on-the-ground complexity, LIKE MAGIC helps hospitality providers personalize stays, automate workflows, and streamline operations - leading to better guest experiences and stronger business performance. Likemagic.tech
About D3x:
D3x is the AI operations engine for hotels - across WhatsApp, webchat, email, and even phone calls. Connected to PMS, LIKE MAGIC, housekeeping, and reservation tools, D3x goes beyond answering questions by doing the work: updating bookings, fixing invoice details, creating tasks, and automating guest communications. Hotels rely on D3x to scale service teams, cut manual workload, and deliver faster, more consistent guest experiences. Learn more at www.d3x.ai.
