Digital Innovation Meets Human Touch: Stay Kooook's Path to Operational Excellence
Stay Kooook reimagines traditional hospitality by combining hotels, serviced apartments, and co-living spaces. Since 2020, this innovative Swiss-German brand has expanded to multiple locations including Bern, Geneva, and Leipzig, with more properties planned. Their digital-first approach enables easy seamless guest experiences while maintaining authentic human connections.
Jan 15, 2025
Images courtesy of StayKooooK. Credits by StayKooooK.
Challenges
01
Managing multiple properties with minimal staff while maintaining high-touch service
02
Coordinating various systems across check-in, housekeeping, payments, and guest communication
03
Training staff efficiently on multiple platforms and technologies
Results
Reduced staffing needs to 2.5 FTE for an 85-room property
Streamlined tech stack from eight systems to two
Achieved 90% digital check-in completion rate
Enabled 90-95% of guests to manage their entire stay digitally
Decreased staff training time to under four hours
Solution
LIKE MAGIC transformed Stay Kooook's operations by centralizing all critical functions into a single, intuitive platform. The white-label web app serves as the digital backbone of the guest experience, seamlessly integrating with Apaleo PMS, digital key systems, housekeeping tools, and payment gateways.
Guests gain complete control over their stay through the platform - from pre-arrival check-in to keyless room access, in-stay purchases, and direct messaging with hosts. The system's automated notifications and comprehensive FAQ section significantly reduce routine inquiries, allowing on-site staff to focus on meaningful guest interactions.
For staff, LIKE MAGIC eliminates manual processes by managing housekeeping requests, maintenance tasks, and guest communications through one dashboard. The platform's automated error detection system proactively identifies potential issues, such as low battery levels in digital locks, ensuring smooth operations.
“"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Cedric Maderer, Product Manager Stay Kooook
Conclusion
By implementing LIKE MAGIC, Stay Kooook successfully created a lean yet human-centric hospitality model. The platform enables the brand to operate efficiently with minimal staff while maintaining high service standards. This digital transformation supports Stay Kooook's rapid expansion plans across Germany while preserving their commitment to authentic guest experiences.
Summary Box
Digital-first hospitality concept operating with ultra-lean staff
90%+ guest self-service rate through innovative smart platform
Seamless integration of operations, guest services, and staff management
Proven success in multiple European locations
Enables authentic hospitality by reducing administrative workload
Works LIKE MAGIC
The guest experience & operations platform is all about modular and interface-open architecture. Its maximum flexibility allows the smooth integration of top-notch solutions: easy and seamless.
