PEAK STAY x LIKE MAGIC — Digital-First Hospitality That Feels Personal
Peak Stay is a boutique operating solution for high-end tourism properties in the Alpine region. The company specializes in fully digital yet personal operations across luxury chalets, aparthotels and premium mountain stays. Peak Stay has grown at over 100% in units annually and is shaping the next generation of Alpine hospitality with a “digital first – not only” approach. The mission: make the mountains accessible for everyone while elevating the role of hosts through smart technology.
Hotel Groups & Chains
Dec 8, 2025
Challenges
Legacy all-in-one system created workarounds, manual tasks and low automation
Fragmented tools with limited interfaces and little flexibility
High complexity in operating multiple premium units without on-site staff
Balancing digital efficiency with authentic guest proximity
Guest hesitancy toward digital-first check-in and remote assistance
Results
100% online self check-in
99% check-in completion rate
Portfolio-wide guest satisfaction with a 9.51 Booking.com score
Solution
Peak Stay operates a multi-property, high-end portfolio digitally with LIKE MAGIC as a central layer. The platform connects communication, workflows, automation and access control, enabling a remote model that stays close to the guest at every step. Even in the premium segment - with guests spending thousands of euros per night -digital processes run smoothly, supported by 24/7 messaging and intuitive touchpoints instead of a traditional reception.
All guest data is available in real time. Preferences are stored, past stays are visible instantly, and voucher codes can be issued directly through LIKE MAGIC. This makes scaling a growing portfolio possible without losing personal connection. Peak Stay grows, yet the guest becomes more important, not less.
Highlights
Unified digital guest journey with 24/7 messaging
WhatsApp as primary communication channel, replacing most emails and calls
Remote door opening and smart access control
Fully digital pre-stay preparation via the Guest Map
“Flying staff” setup enabled by automated workflows
Scalable tech stack built on apaleo + best-of-breed apps, including LIKE MAGIC
Tourism is not a passion if it creates pressure. It has to feel easy and effortless – for guests, for the team, for everyone.”
— Philipp Fellner, Founder and CEO of Peak Stay.
Conclusion
LIKE MAGIC enables Peak Stay to run a lean, scalable and premium hospitality operation that feels personal at every moment. Automated processes, direct messaging and remote access strip away operational friction so hosts can focus on the guest. The result is a digital-first model with high responsiveness, strong satisfaction scores and the foundation for quality-driven growth across the Alpine region.
Summary
Peak Stay uses LIKE MAGIC to run premium Alpine units digitally and maintain personal guest proximity at scale.
Key points:
Lean operations with high service responsiveness
24/7 guest communication via WhatsApp
100% online self check-in
Full guest data visibility with preferences and vouchers on demand
Scalable multi-property setup with strong review scores
