About
The ultimate operations & guest experience platform built by hospitality experts based in Switzerland.
One solution
LIKE MAGIC is THE digital hospitality platform for the smart and streamlined management of operational processes, delivering a truly seamless experience for all stakeholders!
The LIKE MAGIC operations & guest experience platform combines all business-relevant systems and applications in a single, smart, user-centric, and open solution and connects guests, staff, and operators like never before. By increasing both revenue and efficiency, as well as the satisfaction of guests and staff, LIKE MAGIC enables healthy growth and innovation.
From hoteliers for hoteliers
LIKE MAGIC was initially conceived for the SV Group’s own hotel brand Stay KooooK, an industry pioneer for novel guest experiences.
Yet, a seamless digital guest experience requires much more than a collection of third-party systems for property management and the like.
A Eureka! Moment for the developer team: "Software as a Service" (SaaS) was the way to deliver the gamechanger potential of the technology.
Based in Zurich
Having started out as a corporate venture of the Swiss SV Group in 2021, The LIKE MAGIC AG was founded in 2023.
The Zurich-based company is being successfully embraced by a growing number of hotels & serviced apartment providers.
We closely work with our great network of partners from all areas of expertise.
Interested in a partnership? Simply get in touch with our Head of Sales & Marketing Ronald M. Arndt.

Cyril Gabathuler
Head of Engineering

Robert Blust
Head of Technology

Annalisa Roukas
Product Owner

Daryna Ariamnova
UX Interaction Designer

Federico Pettinari
Software Engineer

Gergő Mihály Kiss-Nagy
Software Engineer

João Vasconcelos
Software Engineer

Julian Ferrante
Customer Success Manager

Lukas Bopp
Software Engineer

Miloš Vukadinović
Software Engineer

Oliver Wenz
Customer Success Manager

Masaru Lau
Customer Success Manager

Simone Montemezzani
Software Engineer

Vladan Djordjevic
Software Engineer