# LIKE MAGIC

> LIKE MAGIC is a Swiss hospitality technology company providing a connected digital guest journey and hotel operations platform for hotels and serviced apartments.

The platform connects guest-facing services, staff operations, payments, access, communication, automation and hospitality technology integrations.

## Core platform

- [Guest Experience & Hotel Operations](https://likemagic.tech/): Increase efficiency, drive revenue, and create a game-changing experience for everyone involved with the LIKE MAGIC guest journey and operations platform.
- [Solutions – 13 Modules in One Open Platform](https://likemagic.tech/solutions): Thirteen modules in one open system: LIKE MAGIC connects the guest journey, hotel operations, communication, payments and integrations.
- [The Digital Guest Journey](https://likemagic.tech/guest-journey): Digital check-in, digital keys, contactless payments and instant communication: the complete guest journey in one platform. 40% adoption rate, 5-minute check-in.
- [The Staff Solution](https://likemagic.tech/staff-solution): Automate check-in, payments and guest communication so fewer staff handle more guests. 44% of daily tasks covered, 30-minute onboarding, +30% efficiency.
- [One API, endless integrations – LIKE MAGIC Open API](https://likemagic.tech/api-integrations): LIKE MAGIC's Open API is the simplest integration layer for hotels, tech partners and integrators: 8 modules, one integration, OAuth 2.0.
- [Integrations & Partners](https://likemagic.tech/integrations-partners): We connect your systems in one single platform: PMS, payments, keys, AI, messaging and more. 40+ integrations and partners.
- [Pricing – Two Packages, No Surprises](https://likemagic.tech/pricing): Two packages, zero surprises. Core starts at €350/month, Platform at €400/month – annual billing saves 10%.
- [Front Desk Cost Calculator](https://likemagic.tech/front-desk-cost-calculator): Estimate your reception's annual labour cost and see how much moving routine front-desk work to self-service could save you. Free tool, no sign-up.
- [AI Connect – AI-Powered Guest Communication](https://likemagic.tech/ai-connect): Connect your preferred AI agent to LIKE MAGIC for 24/7 multilingual guest communication: 70% of conversations handled by AI, 50% fewer front desk calls.
- [Wallet Keys – Keyless Hotel Access](https://likemagic.tech/wallet-keys): The hotel key that's already there: direct Apple/Google Wallet provisioning, offline NFC access, native device security. No app, a usable key in under 3 minutes.
- [Serviced Apartments Platform](https://likemagic.tech/serviced-apartments): The LIKE MAGIC serviced apartments platform: mobile keys, 24/7 access, automation, self-service and continuous engagement. 90% adoption rate, 5-minute check-in.

## Company

- [About us – The Swiss Team Behind LIKE MAGIC](https://likemagic.tech/about-us): Our team is composed of young and driven professionals from different industries necessary to complete such a unique and groundbreaking product.
- [Book a Demo – LIKE MAGIC Live in 30 Minutes](https://likemagic.tech/book-a-demo): LIKE MAGIC in your hotel: live, in 30 minutes, no slides. Request a slot.
- [Imprint](https://likemagic.tech/imprint): Company details, registration, board members and data-protection officer of likeMagic AG.
- [Privacy Policy](https://likemagic.tech/privacy-policy): How likeMagic collects, processes and protects your personal data under GDPR.

## Resources

- [Product Updates: What's New at LIKE MAGIC](https://likemagic.tech/product-updates): Every release that changes how your property works, written for the people who run it, not for a release-notes archive.
- [Hotel Success Stories & Case Studies](https://likemagic.tech/blog): Find out why our customers chose us: hotel groups, independent hotels and serviced apartments scaling their guest journey with LIKE MAGIC.
- [Articles on Hotel Digitalisation](https://likemagic.tech/articles): Discover our latest findings and hospitality tech news: digital check-in, open APIs, automation and smart locks.
- [Hospitality Events & Trade Shows](https://likemagic.tech/events): Discover upcoming events and trade shows where you can meet the LIKE MAGIC team, from Berlin to Sydney.
- [Press Releases & Media Coverage](https://likemagic.tech/publicrelations): News, integrations and partnerships: the latest from LIKE MAGIC. Press releases, integrations and hospitality tech news.
- [Digitourism Funding for Valais Hotels](https://likemagic.tech/digitourism): The Digitourism grant covers up to CHF 2,000 / year / project for Valais tourism businesses. LIKE MAGIC guides you through the application.

## Success stories

- [Aparthotel Adelboden](https://likemagic.tech/blog/aparthotel-adelboden): Aparthotel Adelboden, a family-owned gem in the Swiss Alps, shifted from a traditional hotel to a self-check-in aparthotel, now operating with minimal staff.
- [BRIGHT Hotels & Serviced Apartments](https://likemagic.tech/blog/brighthotels): BRIGHT, a forward-thinking hotel and serviced apartment brand, caters to urban travelers in locations like Dortmund, Lippstadt, and Rosenheim.
- [home2share: 27 Properties in 6 Weeks](https://likemagic.tech/blog/digital-first-reception-less-home2share): How home2share integrated 27 properties in 6 weeks by replacing custom-built fragmentation with a unified digital platform.
- [Flem Mountain Lodge](https://likemagic.tech/blog/flem-mountain-lodge): Flem Mountain Lodge offers warm hospitality in the Swiss Alps while running lean, powered by automated workflows, online check-in and digital keys.
- [Fred Tschanz Success Story](https://likemagic.tech/blog/fredtschanz): Fred Tschanz Group manages three unique boutique hotels in Zurich, including the Fred Hotel Leonhardstrasse, known for its pioneering self-check-in system.
- [Hotel Bergidyll Success Story](https://likemagic.tech/blog/hotel-bergidyll): Discover how Hotel Bergidyll leverages LIKE MAGIC to automate the guest journey, implement digital check-in, and operate profitably year-round even in low season.
- [Lofthotel: 20% Lower Staff Costs](https://likemagic.tech/blog/lofthotel): Lofthotel digitalised check-in, guest communication and housekeeping with LIKE MAGIC: cutting staff costs by 20% while keeping service quality high.
- [McDreams Success Story](https://likemagic.tech/blog/mcdreams): McDreams, a leading hotel group based in Germany, has always been at the forefront of technological innovation in the hospitality industry.
- [MM:NT Berlin Lab: Digital, Minimal, Sustainable](https://likemagic.tech/blog/mmnt): How MM:NT Berlin Lab (digitalisation, minimalist design, sustainability) mastered hospitality efficiency with six high-tech rooms and minimal staffing.
- [Nonanteneuf Apart Hotel](https://likemagic.tech/blog/nonanteneuf-apart-hotel): Coucou&Co streamlined Nonanteneuf Appart Hotel with LIKE MAGIC: up to 46 daily check-ins, digital upselling and GDPR-compliant guest data handling.
- [Nonanteneuf Scales Hotel Operations with AI](https://likemagic.tech/blog/nonanteneuf-scaling-with-ai): How Nonanteneuf is scaling up with AI, keeping the team the same size without compromising on service quality or outsourcing additional support.
- [Peak Stay Success Story](https://likemagic.tech/blog/peak-stay-x-like-magic): Peak Stay operates premium Alpine accommodations digitally with LIKE MAGIC, delivering a seamless, personal guest journey with automation and messaging.
- [Revier Hospitality Group Success Story](https://likemagic.tech/blog/revier-hospitality-group): Revier Hotels digitised their guest journey and operations with LIKE MAGIC: higher upsell revenue, better communication and a system that scales.
- [Schani Hotels Success Story](https://likemagic.tech/blog/schanihotels): Schani Hotels, a pioneer in hospitality innovation, operates multiple properties in Vienna.
- [Stay KooooK Success Story](https://likemagic.tech/blog/stay-kooook): Stay Kooook reimagines traditional hospitality by combining hotels, serviced apartments, and co-living spaces with digital innovations.
- [The Zipper Success Story](https://likemagic.tech/blog/the-zipper): The Zipper Hotel & Apartments in Düsseldorf runs with just six staff members, 80% fewer than comparable hotels, on the Like Magic platform.

## Articles

- [10 Digitalisation Use Cases for Hotels](https://likemagic.tech/articles/10-digitalization-hotel-use-cases): Where digitalisation in hotels delivers measurable time and cost savings – 10 use cases with real efficiency gains in the hotel industry.
- [AI in the Hotel Industry: Where It Adds Value](https://likemagic.tech/articles/ai-adding-value-in-hotel-industry): Hardly any topic is discussed as fervently in hotels as AI. Where artificial intelligence already delivers tangible value in day-to-day hotel operations.
- [AI and Sustainability](https://likemagic.tech/articles/ai-and-sustainability): Discover how AI and automation help hotels cut energy costs, reduce workload, and boost sustainability, while enhancing guest experience and staff satisfaction.
- [AI in Hospitality](https://likemagic.tech/articles/ai-in-hospitality): Hospitality is built on people, but many teams are burning out. How workflow automation and AI relieve staff and reduce turnover in hotels.
- [Automate 70% of Hotel Guest Enquiries](https://likemagic.tech/articles/automate-7-out-of-10-guest-enquiries): How hotels can relieve the pressure on their front office with genuine automation – without chatbots, without extra effort and automate 7 out of 10 guest enquiries.
- [5 Steps to Cut Costs & Boost Hotel Efficiency](https://likemagic.tech/articles/boost-efficiency-across-your-hotel-operations): High season exposes every crack in your operations. 5 smart, data-driven steps to cut costs and boost efficiency, for boutique properties and chains alike.
- [Direct Bookings vs. Booking.com & OTAs](https://likemagic.tech/articles/challenges-booking-com-ota): Read here why direct bookings are so important for hotels and what challenges are posed by Booking.com and OTAs.
- [Digital Hotel Check-In & Guest Expectations](https://likemagic.tech/articles/digital-check-in-meeting-expectations): Learn how digital hotel check-in reduces queues, removes repetitive work and meets modern guest expectations without losing the human touch.
- [Digital Touchpoints in Hotels](https://likemagic.tech/articles/digital-touchpoints): Here, we present the most important digital touchpoints and explain why they often do not work as hoped.
- [Hotel Software: Platform vs. Best-of-Breed](https://likemagic.tech/articles/hotel-operations-software): Platform or best of breed? The choice of system architecture decides how smoothly hotels operate and how consistently they show up for their guests.
- [How Automation Mitigates Hotel Staff Shortages](https://likemagic.tech/articles/mitigating-staff-shortage-hotel-industry): Learn how smart automation is mitigating staff shortages in the hotel industry and fulfilling changing customer expectations at the same time.
- [Open APIs for Hotel Digitalisation](https://likemagic.tech/articles/open-apis-hotels): Why open interfaces often matter more for hotel digitalisation than individual features, and what open APIs mean for staff, guests and future-proof operations.
- [Hotel Platform Onboarding in 4–5 Weeks](https://likemagic.tech/articles/perfect-onboarding-guest-journey-platform): The complete onboarding timeline from contract signature to go-live, the three most common reasons for delays, and how hotels launch in four to five weeks.
- [Smart Locks: Keyless Hotel Access](https://likemagic.tech/articles/smart-lock): Smart locks are more than a tech upgrade: how keyless access improves security, streamlines arrivals and reduces operational workload in hotels.
- [Why Hotel Digitalisation Projects Fail](https://likemagic.tech/articles/successful-digitalization-in-hotels): Hotels face many challenges in digitalization projects. Learn here why digitalization projects in hotels fail and what successful hotels do differently.
- [WhatsApp & Hotel Guest Communication](https://likemagic.tech/articles/why-whatsapp-is-rewriting-the-rules-of-customer-communication): With a 98% open rate, instant two-way messaging and global reach, WhatsApp is changing how hotels communicate with guests, and boosting satisfaction.

## Press releases

- [Fabian Mürmann Named Head of Product](https://likemagic.tech/publicrelations/fabian-m%C3%BCrmann-appointed-head-of-product-at-like-magic): LIKE MAGIC appoints Fabian Mürmann as Head of Product to accelerate platform innovation and strengthen AI-driven solutions for hotels and serviced apartments.
- [Häfele Dialock Cloud Integration](https://likemagic.tech/publicrelations/haefele-dialock-cloud-integration): The new integration connects Häfele's Dialock Cloud access system directly to the LIKE MAGIC platform and is already live at Hotel Schani City.
- [Homaris Partners with LIKE MAGIC](https://likemagic.tech/publicrelations/homaris-partners-with-like-magic-to-drive-operational-efficiency-and-support-expansion): Homaris, one of Germany's fastest-growing serviced apartment providers, partners with LIKE MAGIC to streamline operations and support its expansion.
- [LIKE MAGIC & D3x Cut Manual Cases 70%](https://likemagic.tech/publicrelations/like-magic-and-d3x-ai-achieve-70-drop-in-manual-cases-for-mcdreams-hotels): LIKE MAGIC teams up with D3x at McDreams Hotels: 70% fewer manual cases, faster responses and consistent service through real-time conversational AI.
- [RemoteLock Integration](https://likemagic.tech/publicrelations/like-magic-integrates-with-remotelock-to-simplify-and-secure-guest-access): API-based integration enables automated door access management and enhances operational efficiency for hotels and serviced apartments.
- [LIKE MAGIC Joins Hotel Inside as Presenting Partner](https://likemagic.tech/publicrelations/like-magic-joins-hotel-inside-as-presenting-partner): LIKE MAGIC becomes Presenting Partner of Hotel Inside, the leading hospitality media portal in the DACH region, strengthening its German-speaking presence.
- [Like Magic partners with Digitourism](https://likemagic.tech/publicrelations/like-magic-partners-with-digitourism): Sion, October 2025 – The canton of Valais is driving digital transformation in tourism: Digitourism co-funds digital projects for hotels and tourism providers.
- [Messerschmitt Entry One Integration](https://likemagic.tech/publicrelations/messerschmitt-systems-entry-one-integration): Zurich, August, 2025 –The partnership between LIKE MAGIC and Messerschmitt Systems GmbH brings contactless smartphone access through the Entry One integration.
- [LIKE MAGIC on Oracle Cloud Marketplace](https://likemagic.tech/publicrelations/press-release-like-magic-now-available-on-oracle-cloud-marketplace): LIKE MAGIC, provider of guest experience and hotel operations technology and an Oracle partner, is now available on Oracle Cloud Marketplace.
- [How Three Employees Run a 131-Room Hotel](https://likemagic.tech/publicrelations/press-release-mcdreams-shows-how-just-three-employees-run-a-hotel): Stuttgart/Zurich, April 8, 2025 – German hotel group McDreams is successfully operating its 131-room property in Stuttgart with just three on-site employees.
- [The Zipper Hotel: 80% Less Staff](https://likemagic.tech/publicrelations/press-release-zipper-hotel-apartments-outstanding-guest-experiences-with-80-less-staff): Since opening in November 2023, The Zipper Hotel & Apartments in Düsseldorf has run on LIKE MAGIC's staff and guest experience platform.
- [TFE Hotels Partners with LIKE MAGIC](https://likemagic.tech/publicrelations/tfe-like-magic): International hotel group TFE Hotels partners with Like Magic to deliver a next-generation guest journey management solution across its portfolio.

## Events

- [Digital Hospitality Day](https://likemagic.tech/events/digital-hospitality-day): LIKE MAGIC at the Digital Hospitality Day, 28 October in Zurich, competing in the live hackathon to build real solutions for hospitality.
- [Get Local x LIKE MAGIC Partnership](https://likemagic.tech/get-local): Get Local and LIKE MAGIC combine self-service technology with curated local experiences: a frictionless guest journey plus commission-based upselling for hotels.
- [Hospitality Summit Bern 2026](https://likemagic.tech/hospitality-summit-bern): LIKE MAGIC supports the Hospitality Summit Bern, 3–4 June 2026, Festhalle Bern, Booth 109: indie hotels apéro and consultations with CEO Markus Feller.
- [#HSMAday 2026](https://likemagic.tech/hsmaday-2026): Join the LIKE MAGIC team at #HSMAday 2026 in Berlin: two days of expert sessions, networking and a personal demo at our booth.
- [IHS Munich 2026](https://likemagic.tech/ihs-munich): LIKE MAGIC and Häfele are joining forces at the Independent Hotel Show Munich 2026, 16–17 September, booth C49, MOC Event Center Messe München.
- [IHTF Amsterdam 2026](https://likemagic.tech/ihtf): Join us at the International Hotel Technology Forum 2026 in Amsterdam: on stage with D3x, with meetings, consultation and presentations throughout all days.
- [Internorga Hamburg 2026](https://likemagic.tech/internorga): Meet LIKE MAGIC at Internorga Hamburg, Mar 13–17, Hall A3, Booth 507: live demos, expert consultations and an exclusive Wallet Keys preview.
- [ITB Berlin 2026](https://likemagic.tech/itb): Meet LIKE MAGIC at ITB Berlin 2026, Mar 03–05, Hall 7.1c, Booth 111: live platform demos, expert consultations and an exclusive first look at Wallet Keys.
- [NoVacancy London 2026](https://likemagic.tech/novacancy-london): Meet LIKE MAGIC at NoVacancy London 2026, Feb 25–26, ExCeL London, Booth F56: including the 'Adapt or Die' stage session with Markus Feller and Asli Kutlucan.
- [NoVacancy 2026 Sydney](https://likemagic.tech/novacancy-sydney): Meet LIKE MAGIC at NoVacancy 2026 in Sydney, 23–24 September at ICC Sydney, Australia's leading hospitality expo, with the platform live at our stand.

## Contact

- Email: hello@likemagic.tech