BRIGHT Elevates Efficiency and Guest Experience with Like Magic’s Streamlined Tech Stack
BRIGHT, a forward-thinking hotel and serviced apartment brand, caters to urban travelers in locations like Dortmund, Lippstadt, and Rosenheim. With fully equipped accommodations and top-notch amenities such as high-speed WiFi and self-check-in, BRIGHT ensures a comfortable stay for both business and leisure travelers, especially those on extended stays. Partnering with Like Magic, BRIGHT sought to simplify its tech operations and enhance guest interactions.
Challenges
- Fragmented tech setup caused operational inefficiencies and increased costs.
- Manual guest journey processes strained staff and raised operational costs.
- BRIGHT aimed to offer personalized guest engagement, primarily through WhatsApp.
Results
- Achieved a 100% increase in direct bookings, saving €25,000 annually.
- Automated routine tasks, elevating guest journey completion to 96%.
- Enabled 80% of guest communications through WhatsApp, enhancing satisfaction.
Solution
BRIGHT utilized Like Magic’s integrated platform to streamline its operations by connecting to Apaleo PMS and SiteMinder. This cohesive tech stack enabled BRIGHT to centralize guest communications across WhatsApp, email, and OTAs, simplifying management and boosting operational efficiency. The platform also automated essential tasks from check-in to check-out, allowing BRIGHT to offer a fully digital guest journey, reducing front desk dependencies and enabling more personalized engagement through preferred channels like WhatsApp.
Highlighted Solution Points:
- Centralized communication with WhatsApp, email, and OTA channels.
- Automated digital guest journey from check-in to check-out, lowering staff load.
- Enhanced direct bookings and cost savings through integrated tech.
“Yes, we have completed the setup with Like Magic, so we now have a tech stack that I can say will allow us to grow in the coming years. We don’t need a whole department for building such a thing. We bought a good solution, a very good solution.”
Conclusion
BRIGHT’s partnership with Like Magic has led to significant operational efficiencies, improved guest satisfaction, and substantial cost savings. With its streamlined tech stack, BRIGHT is well-positioned for growth, able to scale its innovative guest experience to future locations while driving direct bookings.
Works 
LIKE MAGIC
The operations & guest experience platform is all about modular and interface-open architecture. Its maximum flexibility allows the smooth integration of top-notch solutions: easy and seamless.
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